Why Query Letters Matter to Self-Published Authors, Too – by Janice Hardy…

on Fiction University:

If you’re self publishing, you might think your query-writing days are over—but they’re not (sorry!). The target of those query letters has simply changed.

A good query letter bears a striking resemblance to good cover copy. They’re both designed to entice a potential reader to pick up the book. The same skills that go into writing a strong query letter also apply to great cover copy, and you’ll need great cover copy for your self-published book.

Think about it—a query for an agent or editor only needs to convince a handful of people to read the book. Cover copy has to convince every reader to read it. That’s a lot of pressure for a few paragraphs.

Luckily, some of the details that complicate a query letter don’t apply to cover copy, which makes the process a little easier.

Continue reading HERE

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