Successful Self-Publishing: Build Your Brand – by Laurisa White Reyes…

on Fiction University:

Getting Personal

If you are not comfortable tooting your own horn, welcome to the club. Writers tend to be introverts by nature. Most of us do not like drawing attention to ourselves. In fact, give us a quiet corner in an empty house for hours on end, and we’d be quite content – as long as we have our computers to keep us company.

But if you want to sell books, you need fans – not fans of your books – fans of YOU! It’s not always about the story you’ve written. Yes, of course you want your readers to love your books, and they will. But before they ever hit that BUY link on Amazon, they must have a good reason for doing so, and that reason is their loyalty to you as a person.

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