on Writers on the Move:
One of the activities I’ve enjoyed most while publishing my first book, Secret in the Stars: An Abi Wunder Mystery, has been to create “swag”—little giveaway items to remind readers of my book.
Author swag can come in many forms, from bookmarks, keychains, bags, to stickers, and more.
The key is to think up items that you’re comfortable with, that are affordable, and most important, that reflect YOU and the subject matter of your books.