Social Media expert Dan Zarrella, the author of The Science of Marketing. In his book he stated:

“I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”

Dan Zarella

He’s right.

It’s so important to converse with readers, friends, and influencers in your sphere. If you don’t allocate time to chat, you are missing the point.

Because at its essence, social media is social. So, to engage in social media and not allocate time to socialize, well, it’s antithetical to the very premise of social media.

Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.

This premise is true with other social media platforms as well.

Which takes me to those 5 basic rules of social media I promised to discuss.

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