Writing plays a key role in content marketing. Unfortunately, many people have no idea about how to come up with writing topics. However, this doesn’t need to be the showstopper it threatens to be. Good writing ideas are everywhere if you know where to find them.

Read. Read. Read. And Read Some More

What you read about you can eventually write about. That’s why it’s not only important to read books that interest you but also to keep a pad and pencil handy as you do. As you read your favorite books and articles, take notes on the ideas that interest you. These ideas become the basis for future writing.

To make the information you read your own, be sure to put a unique spin on it. For example, if you’re reading books about finding and retaining customers, you might create an article that’s specific to your industry or your…