on The Book Designer:

In recent conversations with authors, I’ve noticed that several use the terms “book endorsement” and “book review” interchangeably.

That’s not a good idea.

In the book publishing business, they have different meanings and purposes. Using them incorrectly could confuse the people supporting you. In addition, you could end up with the opposite of what you want and need.

So, what are they, how are they different, and why does it matter? Here’s the short course.

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