on Build Book Buzz:
Looking for a way to reach most Americans with your book’s message? Consider radio publicity.
According to Nielsen Media Research, 89 percent of Americans age 12 or older — nine out of 10 — listen to radio in a given week. Radio reaches 94 percent of adults in the 35 to 49 age group — only slightly more than those ages 18 to 34 and 50 plus. Even better, news/talk radio is the second most popular format.
There’s no question that radio is a tremendous publicity vehicle for authors with something to say.
Add the growth in podcasting to the mix and you’ll have many interview opportunities.