A lot of authors get that deer-in-the-headlights look when I mention marketing books online.
But it’s pretty much the only way to promote books during this “stay at home” pandemic.
So we gotta do it. I understand your reluctance. Social media is full of trolls, scammers, and vast herds of bellicose morons.
And there’s also a lot of unethical and downright criminal behavior that gets labeled as “online marketing”.
Some online marketing “gurus” teach (expensive) lessons in manipulation, lying, cheating, and general flimflammery. I had one contact me just this week. He’d put a Google Alert on “guest blogging” and this blog came up, with my piece complaining about unethical behaviour in requesting guest blogposts.
He’s such a lazy idiot that he hadn’t bothered to read the passage of the blog he cut and pasted into the email. But because I used the magic keyword phrase, he expected me to link to his website that teaches people to send unethical guest blogpost requests to bloggers like me.