A rebrand and new publishing options

I wanted to focus on Apple this week because they recently announced a rebrand: they now have a dedicated landing page with articles just for authors. More importantly, they opened up new ways to get your books on the Apple Books store.

Until recently, it was common knowledge that you needed a Mac to publish direct to Apple. Well, that’s not the case anymore: you can now use their online, browser-based portal, in combination with iTunes Connect (which is also browser-based).

That’s not to say this process is “easy,” by any means. Luckily, however, we’ve published a post on our Reedsy blog that walks you through all the steps — and included some pretty handy tips for setting up your book for success!

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When it comes to selling ebooks, many view Apple Books as Amazon’s main competitor. And that hunch is backed up by the numbers. A 2015 analysis by the (now defunct) Author Earnings website showed that Apple Books’ market share in the US was bigger than that of Barnes & Noble, Kobo, and Google Play combined.

It’s still under 10% of the total US ebook market, which feels small when compared to Amazon’s +80%. But with the rise of Kindle Unlimited, which has lured many authors into Amazon exclusivity, it may be easier for authors to get a big chunk of Apple’s 10% than a small chunk of Amazon’s 83%.

That is, if you play your cards right. And that’s exactly what we’ll show you how to do in this post.