Amazon Is NOT Your Publisher

Marketing Christian Books

I am surprised by the number of indie and self-published authors who tell me that the publisher of their book is Amazon, Kindle Direct Publishing, or IngramSpark.

Amazon is NOT your publisher.

It is clear to me that these authors do not understand the difference between an author, a publisher, and a publishing platform.

Authors and publishers have distinct jobs. These jobs are as follows:

Author’s job:

  • Write a manuscript
  • Engage in marketing to assist sales

Publisher’s job:

  • Edit the manuscript
  • Create a cover
  • Lay out the book
  • Secure a printer
  • Assign an ISBN
  • Access distribution for sales to retail and other channels
  • Engage in marketing to ensure sales

Kindle Direct Publishing (KDP) is neither an author or a publisher. It does not write, edit, lay out, or create a cover design for your book. What KDP offers are services.

They offer a cover design template, an ebook conversion program, printing, distribution for sales, and…

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