Reading Time: 4 minutesConsumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book.

Which is why I love promotions like BOGOs – buy one, get one or give one, or limited time access campaigns – which is what we did for our Master Amazon Video Program. We offered limited access to the video series if readers bought a copy of How to Sell Books by the Truckload during the pre-order phase, and it was really successful.

But there are some rules to follow when figuring out how to market a book with a special promotion like this, if you’re going to do it successfully:

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