This is not the most riveting topic out there, but understanding series read-through is something that any writer who is planning to create (or is in the process of creating) a series needs to understand. If you don’t have a solid grasp on whether or not readers are picking up the next book in your series, you don’t know if it’s worth carrying on with it — nor do you know what sort of advertising margins you need to maintain.
These are some weighty topics, so I’ll tackle them one at a time. First off, let’s dig into what read-through is and discuss its two flavors.
The basic distinction is sales versus Kindle Unlimited (KU) reads. You’re going to find that KU readers tend to read through a series at a higher rate than buyers. The primary reason for this is they don’t have to pay for the next book, and also because they are typically more voracious, consuming every book in their path like some sort of word-devouring space monster.
Yeah, I’m a Sci-Fi author. I can’t help it.