Is Ingram-Lightning the Future of Publishing?

Nicholas C. Rossis

The other day, I came across an eye-opening article through The Passive Guy. Veteran publishing consultant Mike Shatzkin was describing the ways that the Coronavirus is changing the publishing industry. Among his main takeaways is that supply chains have been so disrupted by the Coronavirus that main publishers are turning to Print-On-Demand (POD) printers like Ingram-Lightning to ensure delivery of their titles.

Print on Demand | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books

Is Print-On-Demand (POD) the future of publishing?

The Coronavirus simply speeds up a trend that had been ongoing for years. There are many reasons why publishers may find POD solutions cost-effective and efficient.

Think of all the costs including the salaries and benefits of staff associated with:

  1. printing,
  2. order-taking,
  3. shipping to a warehouse,
  4. warehousing,
  5. order fulfillment,
  6. shipping orders from the warehouse to store,
  7. shipping and restocking
  8. costs of returns,
  9. crediting and paying bookstores for returns,
  10. bookstore and bookchain bankruptcies,
  11. dealing with stock involved in the…

View original post 719 more words

5 thoughts on “Is Ingram-Lightning the Future of Publishing?

  1. Thank you for the very interesting information, Chris and Nicholas. Here in Germany print-on-demand is a very small business. Depending on our very monopolistic structure in book dealing (the name “Börsenverein des Deutschen Buchhandels” says it all :-)) , they get not the audience, they maybe deserve. Michael

    Liked by 1 person

DON'T BE SHY - LEAVE A REPLY

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.