The other day, I came across an eye-opening article through The Passive Guy. Veteran publishing consultant Mike Shatzkin was describing the ways that the Coronavirus is changing the publishing industry. Among his main takeaways is that supply chains have been so disrupted by the Coronavirus that main publishers are turning to Print-On-Demand (POD) printers like Ingram-Lightning to ensure delivery of their titles.
Is Print-On-Demand (POD) the future of publishing?
The Coronavirus simply speeds up a trend that had been ongoing for years. There are many reasons why publishers may find POD solutions cost-effective and efficient.
Think of all the costs including the salaries and benefits of staff associated with:
- printing,
- order-taking,
- shipping to a warehouse,
- warehousing,
- order fulfillment,
- shipping orders from the warehouse to store,
- shipping and restocking
- costs of returns,
- crediting and paying bookstores for returns,
- bookstore and bookchain bankruptcies,
- dealing with stock involved in the…
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Thank you for the very interesting information, Chris and Nicholas. Here in Germany print-on-demand is a very small business. Depending on our very monopolistic structure in book dealing (the name “Börsenverein des Deutschen Buchhandels” says it all :-)) , they get not the audience, they maybe deserve. Michael
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I use Ingram lighting and they’re great!
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Thanks for that information, Barbara 😃
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Thanks for sharing, Chris. The world is changing so fast, it seems!
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Hopefully for the better, Nicholas 😎
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