on The Creative Penn:
It’s indisputable: all authors and small publishers need a mobile-friendly, professional-looking author website. It is, by far, the most important element of your book marketing strategy.
Although a lot has changed when it comes to creating a website, some things remain fundamental. This article covers the author website basics you should consider as you are getting started or redesigning your site.
For starters, you have complete control over the content of your website, and you can put just about anything and everything on it. Many people jump into the process of hiring a web developer before thinking about the purpose of their site.