At Christian Indie Publishing Association (CIPA), we recently received this notice from a Member:
I got two email notices and a postcard, but I still kept forgetting to renew my membership until today. Life gets past me sometimes.
Stop for just a moment and take note of this message.
This individual wanted to renew his membership in Christian Indie Publishing Association (CIPA). He was a repeat customer who knows and likes the benefits of membership.
Yet, he still failed to act in a timely fashion even with multiple reminders to act. He stated in his message that “Life gets past me sometimes.”
Contemplate this for a moment.
If this individual, who was motivated to act, needed multiple reminders to remember to act, how many more times do people who are less motivated need to be reminded?
Often it takes exposure over time with multiple reminders before…
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