A lot of the problems new novelists and memoirists encounter stem from one thing.
I see their plaintive posts and emails all the time.
- “I self-published my novel last year and promoted it free with a Bookbub ad, but after the freebie run, I’ve only sold a handful of books.”
- “I’ve written a memoir and I’ve been querying agents, but get nothing but rejections, so I’ve decided to self-publish. A publisher has approached me. Is $12000 the right amount to pay for publishing? They say marketing will cost even more. But you have to spend money to make money, right?”
- “I’m working on a novel. I plan to self-publish it next summer. I’ve bought a domain name for my title, TheWindsweptHeart.net, but now people tell me my website should have my name in the domain. Do I have to buy a new domain name?”
- “The agent of my dreams just rejected my full manuscript. I’ve had it with writing. I’ve devoted five years of my life to this book and nobody wants it. I don’t have the money to self-publish, so I’m going to cut my losses and quit. I’ll never write another word.”
- “I having been finish my memoir. You find for me agent to publish. I need money now.”
All these people have made the same mistake: they’ve put all their emotional eggs in that one basket: THE BOOK.
They all want to publish THE BOOK right away instead of writing other stuff: another book, short stories, creative nonfiction essays, blogposts.
Here’s the thing: writing that first book is just the beginning. You need to BUILD INVENTORY before you set up shop.