Written Word Media (WMD) recently published a must-read article with the top publishing industry trends for the new year, written by Clayton Noblit. I am sharing here a summary that includes their main points.
1. Audiobooks will continue to gain popularity, and more indie authors will invest
A 2019 survey revealed that half of all Americans over the age of 12 have listened to an audiobook in the past year. Additionally, audiobook listeners trended younger. Fifty-five percent of listeners were below the age of 45. The survey stats showed an increase from 2018, and the expectation is that audio will continue to grow.
With better access to audiobook creation and distribution, WMD expects to see more audiobooks in the marketplace in 2020. Marketing audiobooks remains a challenge for authors but effective marketing will become more important as the space gets more crowded. Deeply discounted audiobooks are hot…
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