Ronita Mohan recently wrote about some of the social media marketing trends for 2020. I kick off the new year posts with another take on the same subject: how to use social media to promote your books.

Being a successful writer means not only having the inspiration to create something that really resonates with people but also being able to present yourself and your work to the readers. The latter is especially important if you are an aspiring author who is just starting to get your feet wet at writing and your name can’t attract readers just yet. Even well-established writers have to do some sort of marketing so there is no shame in developing a marketing plan to put your work in front of your potential readers. 

Some of the essential things, like developing a marketing email strategy, have been covered in my email marketing series of…