on The Book Designer:
Or, How to Use Your Ebooks as Your Best Marketing Platform
When I first started writing for TheBookDesigner.com, social media were still — for some folks — a new idea. They’re now at the heart of global communication, and more to the point for us as publishers, an essential tool for marketing.
This is an update of a very popular post I wrote a few years back; it adds some updated info and refines some of the techniques I used back then. At the bottom, I’ve included links to a live sample and to a set of files to use in your own ebooks. Hope this proves useful!