on The Book Designer:
Welcome to the latest installment in a blog post series on newsletters.
In previous blog posts we have discussed:
- why you should have one
- how to get people to sign up
- what to say in your welcome emails
- how to avoid causing people to unsubscribe
- what to put in your newsletter
If you have been following along at home, you should now have a growing mailing list and should be sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.
To put it another way, how and when should you delete email addresses from your mailing list?
Chris The Story Reading Ape's Blog 