Think about the last time you went to buy a book.
Did you pick your new read based on a catchy title and attractive cover art?
Maybe. But more than likely you also did a bit of research. You probably went into what genre the book is, basic plot description, character profiles, etc.
AND… I bet you read some reviews.
Because let’s face it… if a book has nothing but negative reviews, why waste your money?
Reviews are crucial to your book’s success. Having many positive reviews can be one of the main driving factors of a book’s sales. But if your book has many negative reviews, you may not sell very many books at all.
And what if you have no reviews?