I’ve seen a steep decline in the number of people commenting on blogs over the past few years. I’m not sure why that is. But commenting on blogs is still an easy, painless way to get your name into search engines and build an “author platform.”
I realize I’m partly preaching to the choir here. We have wonderful commenters on this blog. But I see a lot of great blogs devoid of comments these days.
And there are lots of people who seem to prefer to respond to the link to a blogpost on Facebook or Twitter rather than on the actual post.
Unfortunately sometimes they haven’t read the post, but are responding to the header, which isn’t a good idea. That’s a good way to look like a doofus, especially if the blogger’s title is ironic or it’s a question that’s answered in the post.
But a thoughtful comment on a high-traffic blog is a smart way to get your name in the public eye. And it’s easy.