on Ingram Spark:
The notion of setting type might belong to another era, but with the advance of technology, it’s more relevant than ever.
Ironically, technology is the reason that typesetting matters today: increased exposure to (sometimes) beautiful typography in books, magazines, and marketing materials, not to mention websites, has raised our collective expectations regarding appealing type.
Even the uninitiated among us can easily pick out poor font choice and bad formatting.
So, what exactly is typesetting—and why does it matter for self-publishers?