on Jane Friedman site:
Whether we’re talking about Amazon, or any other online retailer, book descriptions are more important than most authors realize.
Too many times I see blocks of text pulled from the back of the book.
In theory, it’s not the worst idea. However, it may not be the greatest idea if your book description isn’t strong to begin with, or if the book details are just slapped up on Amazon without any attention to spacing, bulleting, short paragraphs, and bold face.
We’ll discuss some ideas about book descriptions specifically, and then how to enhance your own book description for maximum effectiveness on Amazon.