In my last post, I discussed some proven email list-building techniques. I will conclude this 3-part feature on email-based book marketing with some great tips by Mary Fernandez on creating the perfect email opt-in form, found on Persuasion Nation.

Lead the way

An email opt-in is the web form that you’ll use to capture the email addresses of prospective readers, and get their permission to send them offers.

In marketing speak, email subscribers are referred to as “leads”. That’s because each email subscriber is potentially only an email (or a few emails) away from becoming a paying customer.

If you want your email opt-in forms to be persuasive, you first need to understand what makes people “tick”. How do you get people to actually want to give you their email address?

Well, here are some best practices to keep in mind when creating your email opt-in…