In my last post, I discussed the top 7 email marketing strategies for self-published authors. The very first tip was, “the list is Number 1.”

But how do you create a mailing list? That’s a challenge many authors struggle with.

Thankfully, I came across a great post by Karolina Petraškienė on Omnisend with some helpful tips on building your email list.

General Email List-Building Tips

Before I share the rest of Omnisend’s tips, let’s start with two important dos and don’ts:

1. Keep your list healthy

Keeping your list healthy means that you approach those people who are aware of you, engaged with your author brand, and have signed up for your newsletter.

Not only does this make it easier to engage them, but a whopping 30% of subscribers change email addresses every year. So, no matter how long and hard you have been collecting your emails…