What do people say about your editing and proofreading business when you’re not in the room? Whatever it is, that’s your brand. Here’s what happens when you show who you are by talking about the problems you solve for others.
You’ve got work coming in but your analytics make you wonder whether you should be getting more requests to quote, given the volume of traffic.
Or perhaps you’re a new entrant to the field and have just begun to think about who you want to work with and what your message is.
Do yourself a favour and take a look at your branding. Is it on track?