on BookWorks:

I hear you, I hear you. You’re an author—writing is, well, kind of your thing. But web writing is a different prospect altogether. When telling the story in your book, you have the luxury of working to create understanding and affinity over several chapters (which is generally when someone decides to drop the book or keep with it).

On the web, however, it’s a different story. You have mere seconds before many users will decide to pop off and check something out. It doesn’t matter if its a landing page, homepage, blog or book listing. You have to grab their attention and hold it.

To do that, I have 3 key strategies that will help you build a rapport quickly with your audience, and persuade them to stick around to learn more.