on Self Publishing Advice:

Who says it’s impossible to get editorial reviews for your self-published book? Granted, it may not seem easy, and as indie authors we may not have the established relationships with endorsers that traditional publishers have. But as Boni Wagner-Stafford explains, that’s no reason not to try.

Let’s clarify what we’re talking about when we say “editorial reviews.” Editorial reviews, also called endorsements, are those glowing comments you find on front covers, back covers, inside in the front matter, and on your book’s page with the distributor/retailer (e.g. Amazon).

These endorsements are often from people working for big media outlets (New York Times, Guardian), famous, notable, or those with lots of credibility with your target reader.

Given they confer credibility, social proof, and confidence in the reader experience promised by the book, why wouldn’t you try to get editorial reviews for your self-published book?