on The Book Designer:
While the truism “You can’t tell a book by its cover” holds true in most of our lives, one place where it doesn’t, ironically, is in publishing.
Oh, it’s still true — the cover doesn’t necessarily communicate what’s inside (though it should). But potential readers ignore it almost universally — especially when it comes to ebooks.
The cover is the first and (in many cases) most important piece of information those readers get about a title. This time out, I’m going to look at what should go into designing a cover that works for, rather than against, your ebook.