The pitch is one of the most vital components of any kind of sales, book sales included. Now, I know a lot of writers either start having apoplexy at this moment or they mentally check out.
Sales has nothing to do with my story. I can just pay someone else to worry about sales.
Um, no. Sales has everything to do with our stories, and ultimately we’re responsible for success or failure. It’s okay, though. I’m going to walk y’all through this.
We actually sell all the time and don’t even realize it. Sales is built into our nature.
Chris The Story Reading Ape's Blog 
The Pitch is one of the hardest things for me, I can barely explain my story in a backcover blurb so a single sentence is a killer!
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