on Author Imprints:

Videos are one of the best and most popular new mediums for connecting with your audience. On Facebook, for example, videos perform better than any other content types, generating 59% more engagement. And, on any platform, viewers are 95% more likely to remember a call-to-action after watching a video (compared to reading text).

For authors, promoting a book via video can help you grab the attention of potential readers.

You can upload videos to:

• Your Amazon author page
• Social media like LinkedIn, Facebook, and Twitter
• Your website

They don’t have to be long – a 30-second video gives you plenty of time to tell your story. In fact, short and informative videos are incredibly engaging. And, with the help of Canva Pro* and iMovie (or similar), you can make them yourself.

This is how simple the process is:

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