on The Digital Reader:
Book fairs and other local events can be a great way for authors to connect with readers and make new fans. They are immensely valuable, but at the same time it can be hard for first-timers to get the most out of an event.
That was certainly true for me. I didn’t used to exhibit much (meeting new people is stressful) but lately I have been working to overcome my limitations. Over the past few months I have been exhibiting more and more, learning as I go, and I have picked up a few tips I would like to share with you so that you can benefit from my experiences.
The following post is a mix of mistakes I made at my first trade shows and tips inspired by my time as a volunteer at the Fredericksburg Independent Book Festival on Saturday.
Update: I added to this list in April 2019, and in May 2019. Now that I have a few more cons and festivals under my belt, I can see more ways to improve.