on Build Book Buzz:

We sat at the six-foot table in the middle of the Wild Birds Unlimited store in a small Connecticut town, and we waited.

The owners had invested in 15 copies of our latest book, our magnum opus: Birding New England, an overhaul and relaunch of publisher Falcon Guides’ Birdfinding series. The new format replaces the text-grayed pages and black-and-white photos of the original series with hundreds of full-color bird photos and specific information on where to find each species.

They’d also bought a plate of Italian cookies.

The cookies, it turned out, were the more popular investment.

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