on Anne R. Allen:
Elevator pitch: Can you sell your book in one quick phrase?
Give ’em the old razzle dazzle
Razzle dazzle ’em
Give ’em an act with lots of flash in it
And the reaction will be passionate
What works on Broadway in the hit musical, Chicago, also works for selling a book because you do want a reaction that will be passionate.
Don’t you?
