Razzle-Dazzle: The Art and Craft of the Elevator Pitch – by Ruth Harris…

on Anne R. Allen:

Elevator pitch: Can you sell your book in one quick phrase?

Give ’em the old razzle dazzle

Razzle dazzle ’em

Give ’em an act with lots of flash in it

And the reaction will be passionate

What works on Broadway in the hit musical, Chicago, also works for selling a book because you do want a reaction that will be passionate.

Don’t you?

Continue reading HERE

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