One of the most important tasks you’ll tackle when you’re self-publishing is coming up with a good description that will make someone want to buy your book. Here’s how to write good jacket copy.

Writing good copy starts with preparation. It’s important to know where your jacket and marketing copy will live and craft your pitch with that in mind.

And since you’re self-publishing, what’s on your physical book matters a lot less than how it’s going to appear on Amazon and other marketplaces. Think less about your description as “jacket copy” and more as “marketing copy.”

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