Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the years until I was barely breaking even. So, I finally gave up on it, preferring instead to advertise on Bookbub and Amazon, both of which let me enjoy a much better ROI: I spend around $120-150 each month and make between $300-$450.

So, has Facebook become irrelevant? Many of you have mentioned in the past that you no longer use the medium. Is this part of a general trend?

69 Facebook Statistics for 2019

A few days ago, I came across an Infographic on 99firms.com. This infographic sheds some light on the company’s daily activities. It breaks down its audience by a…