on The Creative Penn:
Your author website is the one piece of internet real-estate that is entirely under your control. Amy Shojai shares how to make the most of the blog on your site to attract new readers, build your author brand, and sell more books.
Whether you publish independently or with a traditional publisher, publishing professionals routinely tell authors they must blog. Yes, a blog can be a great book marketing tool and promote your author brand.
However, most book authors refuse to blog, or worse—they do it wrong.