How to Create your Brand and Grow Your Platform as a writer

Lorraine Ambers

Are youhorrified to learn that a huge part of being a successful author is growing your social media?That it’s your role to advertise, promote and sell books? And that it’s down to you, to create a trust worthy brand that connects with your target audience?

Relax, you’re not alone. Everyone starting out has faced the same crippling fears. Regardless of your journey and goals, the building blocks are the same. The hardest part of building a platform is conquering your doubts and jumping aboard the media wagon.

As a new writer, I imagined success would miraculously happen. An agent would, above the thousands of other competing writers, immediately spot my talent. Together we would sign with a publisher who would advertise, promote and sell my book to the world. Feel free to laugh, or perhaps agree, but unfortunately the industry does not work that way any longer. Chances are, that even…

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