on Self Publishing Advice:

It’s common to check out competitor books, titles, covers, and prices before we set our own. And that’s a good thing. As ALLi Communications Manager Boni Wagner-Stafford (also of Recommended Partner Member Ingenium Books) tells us in this adapted excerpt from her new book, One Million Readers, it’s a good idea to do a thorough market scan before marketing your book. 

__________

In my view, a book marketing strategy that doesn’t include a ‘market scan’ is not going to help you do the best marketing job for your book. One that does is going to empower you and give you that delicious sense of control.

Continue reading HERE