on Birds of a Feather Press:

Does the mere mention of “Book Marketing” make you shudder? Don’t worry, you’re not alone.

Trying to sell more books doesn’t have to be a dreaded activity, and today we’re going back to basics to see what marketing activities every nonfiction author can do with minimal effort. There are numerous ways to raise awareness of your writing without screaming “buy my book” on social media, or becoming a public speaker hawking your book at events, and I’m going to show you how.

Marketing is different than Sales and Promotion