on The Book Shepherd:

Are your book sales on the light side? Are the limping along? Do you know that every author needs to master the art of selling? And do you know why?

At the core is sales. Selling books. Pitching your book … and yourself. Even if no one told you that the job description for “author” and “writer” had “sales” sandwiched between the covers, you need to realize that you and every other author is in sales from the moment the day starts. It may not be all about your book, but sales are in play.

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