This is a slightly technical post but it’s close to my heart as it answers a question I often hear. Longtime readers of this blog will know that, since 2016, I have been posting all of my content simultaneously on both my main website, nicholasrossis.me, and my WordPress blog, nicholasrossis.wordpress.com (for the reasons which led me to this decision, see here).
This has led me to trouble in the past with some of my guest posters, who dislike the idea that their posts are duplicated on both places at once. The reason is that old SEO boogeyman, duplicate content.
The topic is full of anecdotes, myths, urban legends, and folklore passed down from marketer to marketer over the years. And like any story or tale, it gets taller and more exaggerated as it’s told.
“Google will lower your rank if you post content already published elsewhere,” some say.
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