on The Book Designer:

I get asked all the time what the best way to market their ebook — preferably for free. Every author naturally wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg.

To be honest, the most effective marketing that an author can do doesn’t involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least! And most of the ideas I’m going through here apply to any book format — print, ebook, audio… Probably smoke signal too.

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