You might have heard people saying that the attention span of humans is decreasing day by day. If you think it is exaggerated, you’re not entirely correct. While technically there is nothing wrong with our attention span, there is no denying that it is becoming impossible for anything to hold our interest for a long time. It has nothing to do with our brain or nervous system, it’s just that we have an immense number of options.
Every day we are fed with so much information on various platforms that we are gradually losing patience to sit down and watch, read, or listen to long content. From a marketer’s perspective, this is a great challenge. If you are running a YouTube Ad Campaign, you must be asking yourself this question over and over. How can you hook your potential costumers with a video ad if they lose interest in a few seconds? Image ads serve better in such cases but nothing can match the impact of a video ad. What we’re talking about is a video ad which lasts only a few seconds.
That’s where bumper ads by Google come in.