on The Book Designer:

In ten years of blogging I have always tried to follow two maxims.

The first is a lesson I learned from Penelope Trunk, which is that one of the secrets to a great blog post is to first ask a question that you don’t know the answer to, and then explain the answer in the post.

The second is that if you want to truly understand a topic, commit yourself to having to explain it to others in a blog post, conference presentation, etc.

So when Joel and Shelley invited me to be a contributing writer at The Book Designer, I thought it would be great to write a post on what I had learned from doing my newsletter over the past couple years. (I got a late start, yes.)

But they had a better idea: Why not turn the one post into a series of posts on newsletters?

Continue reading HERE