on Front Edge Publishing:

In a previous column, I explained how to claim your author page on Amazon.com. Then, in a second column, I showed you some excellent examples from some of our authors. Hopefully you took this advice to heart and you’ve claimed your author page and you’ve been posting regularly to that valuable Amazon real estate so that you are building an audience of interested readers.

Now it’s time to step up your presentation and add a short video. Amazon has been actively encouraging authors—and all of its sellers—to add videos, because customers can quickly learn a lot more about a book—or other product—through a brief clip. In short: Good, relevant videos can boost sales