The usual advice on the topic of authors choosing website names is that authors should go with something simple and professional. The standard professional template the website for an individual is first name last name author DotCom, but I think it’s boring.

Back in 2017 I wrote a post suggesting several different approaches to naming a website where I proposed names ranging from the topical to the whimsical, with a detour through the absurd. I still think everything I wrote in that post is valid, but lately I have come to realize that I overlooked an important detail at the time.

I was chatting with Joanna Penn of The Creative Penn at the Bookbaby conference last November when she pointed out that…