on The Creative Penn:

Making a lasting impact with a story isn’t exactly easy.

First off, selling your novel and getting it read is hard enough. You’ve got a lot of competition, you have to deal with marketing, and readers are quick to drop a book that doesn’t interest them.

After you’ve managed to achieve that task, then there’s another problem you have to wrestle with.

Let me explain.

How many “okay” novels have you read, but you quickly forgot afterward? How many movies have you seen that you don’t really remember?

If you are like most people, then you’ve probably experienced hundreds upon hundreds of different stories, and only a few would have stayed with you.

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